Ships Tuesday, June 16. Six weeks of writing, twenty years of selling. The OCI Method · Free Coach in ChatGPT & Claude · BUILD LLC

Ghost Proof.

Read why the deal went quiet before you write a word. Ghost Proof tells you what kind of silence you are in, then helps you send the one message that fits. Free Coach in ChatGPT or Claude. The OCI Method: Observe, Connect, Invite.

Get Ghost Proof. $29. Talk to the Coach. Free.

The Reframe

Silence is not absence. It is signal.

Most reps treat a quiet prospect as a closed door. It is not. Silence is information, and it comes in types. A prospect who went quiet after a strong call is in a different situation than one who went quiet after seeing your price. One is protecting a relationship. The other is protecting a budget they may have lost. Same silence on the surface. Two different reasons underneath, and two different ways back in.

The mistake is rarely the follow-up you send. It is sending any follow-up before you know which silence you are reading.

Sometimes the quiet is an uncomfortable compliment wearing the worst possible disguise. They liked you, and saying no felt unkind, so they said nothing. But that is one silence among several. Read the wrong one and your message proves their instinct to go quiet was right.

The rep who closes with grace is the rep the prospect remembers when the timing changes.

The Read

Before it writes, it reads.

It looks at your real deal and tells you what kind of silence you are in. Which face the prospect is protecting by going quiet. What the quiet is most likely saying. What they will probably reply if your read is right, and what they will reply if it is wrong. Whether the deal is warm, cold, or honestly dead.

Only then does it write the sentence to send. The diagnosis governs the message, never the other way around. A great message sent on a misread deal is just a confident mistake.

Most tools start at the message. Ghost Proof starts at the read. That is the whole difference.

What I Built

The read came first. From twenty years of selling.

Ghost Proof is a diagnostic system for sales reps who lose deals to silence. It is built on the OCI Method. Observe the interaction. Connect on what actually mattered to them. Invite them back with something specific. Observe is the read, and it comes before everything else.

I wrote every prompt from twenty years of selling and leading sales. The AI does the read and drafts the message. The philosophy is mine.

Run your deal through the free Coach in ChatGPT or Claude. It walks the method, reads the silence, and writes the message in your voice. Prefer to drive it yourself? Copy the prompts into any major LLM, fill in the context, send.

Day-1 outcomeOpen the free Coach. Pick the scenario your deal fits. In ten minutes you have read the silence and drafted a message in your voice on a real ghosted deal. The first row of your Ghost Ledger is already written. You did not type into a tracker once.

The OCI Method

Observe. Connect. Invite.

Three layers. One continuous read. Each one informs the next.

Observe.

Observation is diagnostic before it is strategic. Find the trigger event where the silence began. Do not move until the picture is clear.

Connect.

Meet people where they are. Use their exact language. Spark curiosity through genuine questions, not interrogation.

Invite.

A natural door back in. Not pressure. Closer to seduction. Cutting through the noise with sincerity sets you apart.

This is not a sequence. It is a philosophy. The prompts only work when you mean them.

The Five Scenarios

Five named moments. Twenty prompts.

Each scenario includes four prompts calibrated to a specific moment in the silence.

The Post-Demo Ghost.

The demo went well. Then nothing.

The Post-Proposal Ghost.

You sent the proposal. They said they'd review it. End of week came and went.

The Inbound Lead Gone Cold.

They came to you. Strong first call. Then they disappeared.

The Multi-Thread Gone Quiet.

The champion was engaged. The entire org went silent.

The EOQ Dead Deal Revival.

Last two weeks of the quarter. A deal that went cold months ago, still sitting in your CRM.

Twenty prompts across five scenarios. Each prompt labeled with when to use it, the tone to hold, and the OCI layer it runs on.

What ships inside the Method

The full kit.

The Signal Map.

Six distinct silence patterns. Each one tells you what the silence actually means before you pick a prompt. Included.

The 5-Step Revival Sequence.

Five sequential moves. Calibrated to deal size. Never skip a step. Never change the order. Included.

Five industries of field-tested proof.

SaaS. Marketing agencies. HR tech. Commercial real estate. Financial services. Five completely different buyers. One framework. Included.

If you sell to humans, it works.

Field-tested across

SaaS · Marketing Agencies · HR Tech · Commercial Real Estate · Financial Services

The Free Paths

Two ways to use Ghost Proof without paying anything.

Path one.

Talk to the Coach.

Ghost Proof Coach is a coaching system that runs all five scenarios with live calibration on your specific deal. It walks you through Observe, Connect, Invite. Then it writes the message in your voice. Come back next week. The Coach will ask what happened on every open deal, log it, and quietly build your Ghost Ledger so you never have to. The Ledger is yours. Carry it between sessions. Bring it to the paid Signal Reader when you want the pattern read. Free in ChatGPT and free in Claude. Same methodology in both. The free Coach keeps nothing. Your Ledger lives on your machine.

Use the Coach in ChatGPT Set up the Coach in Claude

Path two.

Get the OCI Method PDF.

The methodology document. Two worked scenarios. The Signal Map. The Revival Sequence. The Pre-Send Tests.

A short welcome series to teach the method, then one email a month from BUILD. Nothing more. Privacy Policy.

The Coach gives you live coaching on any deal. The PDF gives you the methodology in long form. They pair well. Both stand alone. Either is a complete starting point.

A warning before you buy

A warning before you buy.

Ghost Proof is a philosophy with prompts attached. Not prompts with philosophy wrapped around them. The system works when you mean it. It does not work as a pressure loop with softer language.

If you want scripts that manufacture urgency, buy something else.

If you want to restart a conversation with dignity and have the prospect respect you more for it, this is the right kit.

Pricing

One system. Three ways to run it.

Starter

$29

The Method. The full diagnostic framework in one PDF. Twenty prompts, five scenarios, the Signal Map that names six silence patterns, the Revival Sequence, the Pre-Send Tests, and worked examples. The reference an operator keeps open while reading a live deal.

Plus the onboarding video. Marc runs Ghost Proof through a real ghosted deal, start to finish. You watch the silence get read, diagnosed, and answered. The whole system in motion on one live deal.

One recovered deal pays this back many times over. Most reps lose three or four ghosted deals per quarter.

For reps who want the toolkit and want to run it immediately.

Get Starter. $29.

Operator

$79

The diagnosis engine. The Signal Reader reads any ghosted deal and shows you the Five-Panel read behind it: the face the silence is protecting, the silence signature, the predicted first reply if your diagnosis is right or wrong, and the honest deal status as warm, cold, or dead with a conviction marker. Then it writes the calibrated sentence to send. Bring your Ghost Ledger and it reads the pattern across your whole pipeline, not just one deal.

Everything in Starter. Plus the Signal Reader. Plus the Silence Pattern Brief, a quarterly read on the silence patterns costing operators the most deals, each one worked through the OCI Method. The first issue lands the day you buy. Plus a recorded onboarding from Marc, walking OCI on a real deal start to finish.

Founding Operator. The first fifty buyers get the complete Silence Pattern Brief run, every issue for as long as it publishes. No charge beyond today's purchase. Buyer fifty-one starts from the issue they join on. Hard cap at fifty. When they are gone, they are gone.

Your Ledger and your deal data stay on your machine. The Signal Reader sends us nothing.

For operators who run real deals and want the methodology lived in, not just downloaded.

Get Operator. $79.

Team License

$249

The read across your whole team. Everything in Operator, plus a manager mode that reads your team's shared Ghost Ledger and shows you which silence patterns are costing the team the most deals, which reps read silence well and which do not, and the one move to coach next. This is enablement that runs on your pipeline instead of in a deck.

Plus usage rights for up to ten reps. Plus the shared team Ledger setup, a one-sheet template and append flow. Plus the Team Rollout Guide, a one-page brief on how to introduce OCI on a team without turning it into another script.

Under twenty-five dollars per rep. The full system, team-wide.

For sales managers rolling OCI across a team.

Get Team License. $249.

FAQ

Honest answers.

Which AI tools does this work with?

The free Coach runs in ChatGPT and Claude. Prefer another tool? The prompts work in Copilot, Gemini, or any major LLM — copy, paste, fill in the context, send.

My industry is not in the examples. Will it work?

The OCI Method is framework-first, not industry-first. The five examples are proof, not limits. If you sell to humans, it works.

Do I need to change how I sell?

No. You need to stop chasing. Ghost Proof puts language around what you already know about people. It does not ask you to become someone else.

Is this just another AI prompt pack?

No. The prompts only work when the philosophy is in place. Ghost Proof is a worldview with prompts attached, not prompts with filler around them.

What is the Ghost Ledger?

A file the Coach builds for you. One row per deal you run through the Coach. Ten columns. Scenario, silence pattern, OCI layer, prompt used, send date, reply received, outcome. You never type into it. The Coach does. You carry it between sessions. The paid Signal Reader reads it.

What does the Signal Reader do?

It reads the deal before it writes anything. It walks you through the Five-Panel read: Face Type names the face the silence is protecting, Silence Signature categorizes the quiet, Predicted First Reply forecasts what they will say if the diagnosis is right or wrong, and Honest Deal Status calls it warm, cold, or dead with a conviction marker. Then it writes the calibrated sentence to send. Bring your Ghost Ledger for a cross-pattern read across the whole pipeline.

What is the Silence Pattern Brief?

A short quarterly read on which silence patterns are hitting hardest, the moves working in real pipelines, and the prompts pulling the most replies. Each issue applies the OCI Method, built over twenty years selling and leading sales, to the silence patterns hitting operators hardest. The first issue lands the day you buy Operator. Each new issue arrives the day it ships.

What happens to my data?

The free Coach keeps nothing. Your Ledger lives on your machine, and it stays there. The paid Signal Reader also runs on your side and sends us nothing. We never receive your deal data or anything about your prospects. The only data we hold is your email, if you give it to us, and your purchase. The full details are in our Privacy Policy.

Why we do not need a guarantee.

You can use the Coach in ChatGPT or Claude for free, on real deals, before you ever consider buying. The Coach does the work. It writes your messages, asks what happened on the deals you bring back, and builds your Ledger as a byproduct. If after running it on a live deal the methodology has not earned $29, you would not have bought it on faith. The OCI Method PDF is also free.

Silence is not absence. It is signal.

Most reps treat a quiet prospect as a closed door. The ones who grow read it first. They find out what the silence means, then they respond with the kind of dignity that makes the prospect remember them when the timing shifts.

That is Ghost Proof.

Get Ghost Proof. $29. Or talk to the Coach. Free.